NEW YORK—April 24, 2024—Global communications and consulting firm BPCM—with offices in New York, Los Angeles and London—has added two senior staff members: Amy Keller Laird as managing director of beauty and wellness, and Melissa Wiggins as managing director of fashion.
The former editor in chief of Women’s Health and beauty director of Allure, Keller Laird will oversee BPCM’s robust stable of beauty and wellness clients. Most recently, she served as vice president of global brand content and creative at WeightWatchers, and led brand and audience development at Remedy Health Media, overseeing eight digital health brands. She is also the founder of Mental at ClubMental.com, the first digital editorial platform for women that blends mental health and lifestyle.
Wiggins brings more than 15 years of experience in communications and corporate positioning with global fashion, retail and technology brands to her new role overseeing BPCM’s fashion and accessories division. Her prior roles include agency work with DLX, Karla Otto and HL Group, as well as in-house consumer communications at Nordstrom and Klarna.
“We are delighted to have Amy and Melissa joins us to lead our beauty and fashion divisions, which have been cornerstones of the agency since Carrie Phillips and I started BPCM 25 years ago,” noted Vanessa von Bismarck, co-founding partner. “As those sectors continually evolve, we’re eager to bring these women’s dynamic experience and perspectives to our current clients and to grow both departments in new and exciting directions.”
Both managing director positions are based out of BPCM’s Dumbo, Brooklyn office.
About BPCM
BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. BPCM first established itself in New York 25 years ago as the communications agency of choice for top luxury brands. It then opened a Los Angeles office in 2004, becoming the first bicoastal luxury lifestyle communications agency, and merged with premier London shop Modus in 2017 to form ModusBPCM. Today, BPCM represents many of the world’s most iconic brands in a range of categories: fashion, accessories, beauty and wellness, travel and hospitality, wine and spirits, art and design, impact and sustainability, and automotive. Its leadership in sustainability is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its L.A. office has earned an exceptional reputation for its dynamic influencer, celebrity and VIP programs and special events.
