Newest clients include three Marriott International luxury brands
NEW YORK—Feb. 3, 2025—Global communications and consulting firm BPCM today announced new senior hires along with a half-dozen new clients, including three of Marriott International’s most prestigious brands.
Nathan Kovach, a former BPCM intern, has returned to the agency as senior director of its Travel, Wine & Spirits division, having gained invaluable experience in global luxury through PR director roles with the likes of Cartier and KCD.
Native Californian Ashley Studer has been named director of celebrity and influencer relations, bringing extensive experience in talent relations, entertainment marketing and PR with megabrands such as Dove, CoverGirl, Audi and Walmart. She is based in BPCM’s Los Angeles office on The Lot in West Hollywood.
BPCM has added three of Marriott International’s most recognized luxury hospitality brands to its Travel, Wine & Spirits portfolio: In a multiyear agreement, BPCM has been retained by The Ritz-Carlton, which has set the gold standard in luxury hospitality worldwide for more than a century, to showcase its portfolio expansion and spotlight its innovation. St. Regis Hotels & Resorts, a luxury hotel brand that offers bespoke experiences and service in more than 45 hotels and resorts around the world, has contracted BPCM to support storytelling on a national scale to illustrate the brand’s historic legacy of hospitality and celebration. Comprising more than 110 world-renowned properties in 40 countries and territories, The Luxury Collection is a gateway to the world’s most exciting and desirable destinations, with each hotel and resort offering a unique and cherished expression of its location and a portal to the its charms and treasures. BPCM has been tapped to elevate The Luxury Collection’s global prestige and narrate the brand’s ongoing innovation as it continues its strategic worldwide expansion.
BPCM added Swiss-based Urban Jürgensen, one of the oldest and most storied names in fine watchmaking. The brand marked its 250th anniversary in 2023 and is set to explore new horological horizons with a new collection in 2025. BPCM will leverage this launch to narrate the brand’s legacy of innovation while introducing the heritage brand to a new generation of watch enthusiasts. Venus et Fleur is the epitome of luxury floral gifting and creator of the original Eternity Flowers. BPCM has been contracted to raise awareness of the brand’s full offering—which includes various colors and arrangements of preserved roses and hydrangeas, porcelain and stone vessels, customizable floral frames, and luxury candles—through strategy, media relations and partnerships.
And finally, BPCM has added Berlin-based Fotografiska, the globally recognized destination to discover world-class photography, inspiring programming, elevated dining and surprising new perspectives, with locations in Stockholm, Berlin, Shanghai, Tallinn and Oslo. BPCM will help define a global narrative for the brand and oversee its ongoing global media presence.
About BPCM – Celebrating 25 Years
BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. BPCM first established itself in New York 25 years ago as the communications agency of choice for top luxury brands. It then opened a Los Angeles office in 2004, becoming the first bicoastal luxury lifestyle communications agency, and merged with premier London shop Modus in 2017 to form ModusBPCM. Today, BPCM represents many of the world’s most iconic brands in a range of categories: fashion, accessories, beauty and wellness, travel and hospitality, wine and spirits, art and design, impact and sustainability, and automotive. Its leadership in sustainability is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its L.A. office has earned an exceptional reputation for its dynamic influencer, celebrity and VIP programs and special events.