Brownstein Group launched a new integrated marketing campaign for Inspira Health Network, a non-profit healthcare organization serving communities across southern New Jersey. The campaign is focused on raising awareness of Inspira as the premier hospital network in South Jersey and engaging the regional community around the brand through a multi-channel strategy—underscoring the access, connectivity, and high quality of care that Inspira provides to patients and local healthcare consumers.
The concept, “Inspira, In It for You,” uses part of the Inspira name to highlight the key service lines, access points and quality of care that Inspira offers. The series of advertisements chronicles the many positive attributes of the brand and the value the network offers to its patient community. Featuring Inspira physicians, technology, clinical services and awards, the overall campaign communicates that Inspira provides top quality care with ease of access for all South Jersey residents.
“By associating the Inspira name with its preeminent services and offerings, the campaign is designed to educate audiences on Inspira’s commitment to excellence and innovation across the patient experience spectrum,” said Marc Brownstein, President and CEO of Brownstein Group. “Through a multichannel distribution strategy, we are focused on reaching a broad range of demographics and engaging them around the high-quality, yet accessible, healthcare experience at Inspira.”
The campaign is launching in the Greater Philadelphia market, with a focus on television, radio, billboards, online video, digital display, paid search, and social media. It complements Inspira’s existing integrated communications activities, including events, earned media, thought leadership and organic social media programming.
“Showcasing the latest surgical robotics, state-of-the-art technology, nationally recognized programs and physicians—this Inspira brand positioning allows us to effectively communicate all that we have to offer to our patients and the broader South Jersey community,” said John DiAngelo, President & CEO of Inspira Health Network. “As we continue our growth beyond the current 150+ access points, this campaign will elevate our brand within the market and remind audiences of the healthcare excellence provided at Inspira, no matter where they are in their health journey.”