fbpx

Buffalo Groupe, LLC, announces the acquisition of Longitudes Group

by | Jan 18, 2021

Buffalo Groupe, LLC has expanded its research capabilities with the acquisition of Longitudes Group, an industry leading sports marketing research and consulting company based in Portland, Oregon. Longitudes Group, a pioneer in geographic-based demographic research in golf, fitness, outdoor sports and travel, is the fourth acquisition since Buffalo Groupe was founded in February 2019.

“Longitudes Group has been leading the way in sports marketing research for nearly 20 years and their passion, philosophy and focus on escape industries made them the perfect addition to Buffalo Groupe and the agencies and media properties in our Collective,” said Kyle Ragsdale, CEO, Buffalo Groupe. “Data and insights are fundamental to any work we do with our clients.  Sara and the team at Longitudes Group will greatly enhance our capabilities as we guide brands to authentic and knowledgeable connections to their consumers.”

“At Longitudes Group we have been serving our clients with a unique view and foundation for high impact planning and action,” said Sara Killeen, Managing Director, Longitudes Group.  “Joining Buffalo Groupe strengthens our connection to the full marketing process allowing research and insights to best serve our clients. Buffalo’s vision and approach complements ours and I couldn’t be more excited to see what we can build together.”

Longitudes Group will now be known as Longitudes Group, a Buffalo Groupe Company, with Killeen continuing to lead as Managing Director. The company will remain headquartered in Portland.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

The legitimacy of owned media—and how PR execs should react

The legitimacy of owned media—and how PR execs should react

Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...