Bullfrog + Baum, a New York-based public relations and hospitality marketing group, has been named the agency of record for Singapore Tourism Board (STB) in the Americas. Bullfrog + Baum will work closely with STB in ideating and executing strategic marketing programs, as well as driving exposure for Singapore and its new Passion Made Possible brand identity that launched in 2017.
The Singapore Tourism Board is the lead development agency for tourism, one of Singapore’s key economic sectors. STB oversees all business and consumer outreach, working regularly with tourism stakeholders to promote the marketing and promotion of Singapore as a vibrant hub for capital, businesses and talent.
“We are looking forward to the continued growth of tourism from the Americas following our record number of visitor arrivals in 2017,” said Kershing Goh, Regional Director of the Americas for STB. “We are thrilled to bring Bullfrog + Baum on board to help share our stories, the people who make the destination special, and encourage travelers to come and discover Singapore as a vibrant place that will inspire them to share and deepen their passions.”
Under the direction of STB, Bullfrog + Baum will work to highlight and celebrate the country’s unique selling points through Passion Made Possible, which is emblematic of the country’s conducive environment in encouraging passions, and promoting the destination for both leisure and Business Travel and Meetings, Incentive Travel, Conventions, and Exhibitions (BTMICE) purposes. Whether you are a foodie, explorer, collector, action seeker, culture shaper, socializer or progressor, Singapore offers boundless possibilities for American travelers to discover and ignite their passions.