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Bullfrog + Baum Named Sotheby’s Wine Agency of Record

by | Oct 25, 2019

Sotheby’s Wine has named Bullfrog + Baum the brand’s U.S. public relations agency of record, overseeing media relations and supporting sales and marketing efforts for the organization’s retail sector.

Headquartered in New York, with locations in London and Hong Kong, Sotheby’s Wine offers a selection of wines from the world’s best producers available globally in their retail locations and at auction. With a selection of everything from the perfect bottle for a dinner party, to investment grade-cases, Sotheby’s Wine helps consumers expand their collection, guided by a team of trusted specialists. Sotheby’s Wine leverages their team’s unparalleled experience and international relationships with owners and winemakers to provide the best selection possible, at each price point. Bullfrog + Baum will also assist Sotheby’s Wine in the announcement of an exciting brand expansion that will further increase the organization’s retail capabilities.

“We are delighted to partner with Bullfrog + Baum to better communicate the full range of our wine services and expertise” says Jamie Richie, Sotheby’s Wine Worldwide Head. “While many consumers are familiar with the Sotheby’s auction house, we are looking forward to utilizing Bullfrog + Baum’s expansive media network to bring added awareness to our retail offerings, which appeals to a wide ranging clientele.”

“Bullfrog + Baum is excited to work with such an iconic brand as they announce the launch of an innovative range of new services.  For either the seasoned collector or those just entering the wine market, Sotheby’s Wine offers a retail and auction experience like none other,” said Jennifer Baum, President of Bullfrog + Baum.

With the launch of its retail arm in 2010, Sotheby’s Wine became the first global auctioneer to also offer fine wines at their stores and through e-commerce.  The brick-and-mortar wine stores, located within Sotheby’s Upper East Side headquarters and in their central Hong Kong outpost, offer a range of prices, from affordable to investment bottles, all personally selected by Sotheby’s Wine team. As part of the fully personalized shopping experience, the team is available for consultation at any stage of the wine collecting journey. This retail experience is available 24/7 at the brand’s online site that helps buyers navigate the expansive e-commerce selections, with wines searchable by producer, region, vintage, varietal and price point.

In 2018, Sotheby’s Wine’s combined auction and retail sales reached over $100 million USD, with the brand reporting a 40% growth. Sotheby’s Wine has operations in New York, Hong Kong and London, with ties in the Americas, Asia and Europe.

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