BurgerFi Names rbb Communications Public Relations Agency of Record

by | Aug 3, 2022

BurgerFi, one of the nation’s fastest-growing premium fast-casual concepts, has selected rbb Communications as its public relations agency of record. Serving as an extension of the BurgerFi team, rbb will lead strategic communications initiatives and provide media relations, influencer programming and crisis communications support.

“BurgerFi is a rapidly growing brand with an exceptional better burger concept,” said Christine Barney, CEO rbb Communications. “rbb is eager to help accelerate their expansion through an integrated communications program that engages both first-time and loyal customers.”

In addition to supporting BurgerFi’s aggressive expansion in 2022, rbb will amplify the brand’s strategic growth and innovation story, promote company announcements and new menu offerings, and secure powerful influencer partnerships and thought leadership opportunities for BurgerFi executives.

“With BurgerFi’s expansion plans across the U.S. underway, finding the right partner was essential,” said Ophir Sternberg, Executive Chairman of BurgerFi. “We were drawn to rbb based on their strong creative leadership and ability to drive impactful results across a rapidly changing media landscape.  We have been immediately impressed by rbb’s always-on approach, strategic thinking and creative capabilities.”

The rbb team kicked off the new partnership securing impressive results for BurgerFi’s recent acquisition of Anthony’s Coal Fired Pizza & Wings and announcing the brand’s expansion of new restaurants in Miami-Dade County. Additionally, the team is reminding America that everything is better with bacon, garnering national attention for BurgerFi’s limited-time Ultimate Bacon Bash menu.

rbb is widely recognized as champions in the field of PR, digital/marketing and creative services. In 2020 rbb earned US Small Agency of the Year honors by PRovoke media, named to the Top 100 PR Elite, and, this year, is among Forbes’ 2021 Best PR Agencies in America, ranked #1 in Public Relations by South Florida Business Journal and, most recently (June 2021), received three Silver Anvils for campaign work.

To learn how rbb can make a difference for your business, visit rbbcommunications.com.

About rbb Communications

rbb is an award-winning fully integrated agency and Champion of Breakout Brands TM. Through proprietary research, rbb inspires companies with insights to create customer passion that delivers bottom-line results. rbb offers PR/media relations, digital & influencer marketing, corporate communications, crisis/reputation management, creative content and advertising. Specialty practices include consumer, lifestyle, travel, health, professional services, real estate, energy/sustainability and higher education. Headquartered in Miami the firm also has international reach across more than 100 cities in 50 countries through its partnership in PROI Worldwide, the largest global network of independent communications agencies. For more information, visit rbbcommunications.com or call (305) 448-7450.

About BurgerFi International (Nasdaq: BFI, BFIIW)

 Established in 2011, BurgerFi is among the nation’s fastest-growing better burger concepts with 116 BurgerFi restaurants domestically and internationally as of September 30, 2021. The concept is chef-founded and is committed to serving fresh food of transparent quality. BurgerFi uses 100% American Angus Beef with no steroids, antibiotics, growth hormones, chemicals, or additives. BurgerFi’s menu also includes high quality wagyu beef, antibiotic and cage-free chicken offerings, fresh, hand-cut sides and custard shakes and concretes.  On November 3, 2021, BurgerFi completed the acquisition of Anthony’s Coal Fired Pizza & Wings with 61 company-owned locations in eight states. BurgerFi was named QSR Magazine’s Breakout Brand of 2020, Fast Casual’s 2021 #1 Brand of the Year, a “Top Restaurant Brand to Watch” by Nation’s Restaurant News in 2019 and is included in Inc. Magazine’s Fastest Growing Private Companies List. In 2021, in Consumer Report’s Chain Reaction Report, BurgerFi was praised for serving “no antibiotic beef” across all of its restaurants and Consumer Reports awarded BurgerFi an “A-Grade Angus Beef” rating for the third consecutive year. To learn more about BurgerFi or to find a full list of locations, please visit www.burgerfi.com. Download the BurgerFi App on iOS or Android devices for rewards and ‘Like’ BurgerFi on Facebook or follow @BurgerFi on Instagram and Twitter.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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