Business Wire and Onclusive have entered into a strategic partnership that provides Business Wire clients with the ability to derive meaningful earned and social media insights related to distribution of a press release over Business Wire’s unparalleled, global distribution network.
The agreement brings together two influential service providers serving the public relations, communications and marketing industries: Business Wire, the global leader in press release distribution, and Onclusive, the data science company for marketing and communications.
Business Wire’s clients will now have access to real-time reporting on the impact that their content has created. This advanced analytics capability will measure syndicated, earned and social media and will provide insights that include the most critical metrics such as volume, social and influencer engagement, advanced sentiment analysis and geolocation.
“Onclusive shares Business Wire’s view that analytics across multiple channels are key to understanding the true impact of your content,” said Geff Scott, Business Wire’s Chief Executive Officer. “We believe that adding Onclusive’s data to our reporting tools will provide a comprehensive measure of press release impact.”
“We are thrilled to be selected by Business Wire to power earned and social media reporting,” said Dan Beltramo, CEO of Onclusive. “By bringing together the industry leader in news distribution with the world’s most advanced media measurement technology, Business Wire’s customers will have unprecedented insights into the true reach and impact of their news.”