Ketchum announced the appointment of Caio Bamberg as chief executive officer for Ketchum Brazil, effective April 15. He succeeds CEO Valeria Perito and COO Rosana Monteiro, who will both be transitioning to advisory roles.
In his new role, Bamberg will guide the strategic direction of Ketchum Brazil as an integrated, digitally focused communications firm. He also will focus on growing Ketchum’s business in the market to help meet clients’ continually evolving needs.
“In searching for a new leader for Brazil, we knew we needed someone who embraces the opportunities of today’s digital-first world,” said Esty Pujadas, partner and president of APAC, MEA and LATAM. “In Caio we found someone who thrives on integration – bringing teams together to identify insights that lead to standout creative, blending earned engagement with paid channels and developing new models to support the strategy behind brands and companies. Caio moves effortlessly between online and offline, challenge and opportunity, while exemplifying Ketchum’s values – Curious, Brave, Inspiring and A Force for Good – as he delivers business solutions for clients. We’re excited to welcome him to Ketchum.”
Bamberg joins Ketchum from Wunderman, where he most recently served as chief operating officer. His digital expertise spans his entire career, from his beginnings as a back-end technical coder, digital planner and UX specialist at Ogilvy & Mather to founding digital advertising agency Urban Summer Digital Creative. He brings to Ketchum more than 20 years of advertising agency experience and has supported brands such as IBM, Dell, General Motors, Renault, ESPN, Audi, Telefonica Vivo, Santander and Google, among others.
Bamberg joins the firm as founders Perito and Monteiro transition to advisory roles, 32 years after establishing Estratégia, which became Ketchum Estratégia in 2011 and later Ketchum Brazil in 2014. Perito and Monteiro have been instrumental in shaping and strengthening numerous large multinational brands and companies, and under their leadership Ketchum Brazil has become a leading healthcare, consumer and integrated digital marketing agency. In addition to serving as COO, Monteiro has represented the industry as a board director for SINCO (the Brazilian Union of Communication Agencies) and ABRAHAM (the Brazilian Communication Agencies Association).
“Valeria and Rosana have been invaluable to this communications consultancy throughout their long tenure,” said Pujadas. “They embody the cultural values that are so important to Ketchum, and we are grateful they will continue to be part of the Ketchum family as they assume their new roles as advisers.”
Of his new role, Bamberg commented, “I am honored to take the reins of Ketchum, one of the top communications companies in Brazil. The talent in this office is tremendous, and I look forward to working with all of them to continue to grow Ketchum’s reputation in the region as a creative, digital-first shop that delivers measurable results for its clients.”
