UK-based sports PR agency Calacus has been appointed by Legends International, which develops and delivers commercial platforms for sports and leisure experiences, as it plans to grow its global business.
Legends International provides a range of services including feasibility and business planning, project development, ticketing and sponsorship sales, merchandising, retail, and food and drink provision and Calacus will work closely with Legends corporate communications team across the world.
Legends International were integral to the development of the new Tottenham Hotspur stadium and have played key roles on many other stadium projects including for Liverpool, Manchester City, Barcelona, Galatasaray and Real Madrid.
Calacus Managing Director, David Alexander, said: “The world of sport is changing dramatically and the needs of the consumer are now more important than ever before.
“Legends International understand how to get the balance between the needs of sports clubs and events and what amounts to excellent levels of service for sports fans and we are thrilled to be able to help them to tell their story.”
Legends International President Andrew Hampel commented: “Calacus has a superb international reputation in sports communications and will help to showcase our vast experience and the exciting projects we are currently involved with.”
Calacus was established in 2007 and current and recent clients include Spartan Race, IOC Executive Board Member Sergey Bubka, Red Bull Air Race, the Laureus World Sports Awards, Chance to Shine, Lympo, LeTou and ThinkMarkets.
