20th July 2023, LONDON: Suicide prevention charity Campaign Against Living Miserably (CALM) have partnered with Entourage Sport & Entertainment, the global sponsorship, brand and talent management agency. The partnership will see Entourage act as the Prefered Talent Procurement Agency while CALM will become the official supporting charity.
Entourage have been working closely with the charity and their agencies to support on talent procurement and campaign management. Last week ahead of the FIFA Women’s World Cup, Entourage supported the procurement of Fran Kirby to front this summer’s campaign to highlight the shocking statistic that an estimated 14 young women will take their own life over the course of this summer’s FIFA Women’s World Cup. The London based agency also supported the procurement of England midfielder Declan Rice who was at the centre of CALM’s FIFA World Cup campaign in late 2022.
Entourage specialise in strategic partnerships of talent and brands and will be offering their services to CALM who come on as a charity partner.
Sophie Kluman, Head of Production at Entourage Sport & Entertainment said: “With a background in advertising, I have always been an admirer of CALMs work so it makes me delighted to be working alongside the incredible team to really make a difference through sport. It is a privilege to use our position as a leading agency to help find the right people to support this incredible charity. Not just to find talent, but to find the right talent, who share the same passions and strategies for tackling mental health and suicide. We look forward to working closely with the team and continue to share their incredible work.”
Matt Jennings, Chief Marketing Officer at CALM said: “We’re absolutely delighted to be partnering with Entourage Sport & Entertainment who provide a wealth of sports and entertainment experience that helps us access an extensive network of talent and influencers. Our partnership enables us to be at the forefront of cultural conversations and moments, helping us to tackle the stigma and stereotypes surrounding suicide and mental health, demonstrated by our latest campaign fronted by England Lioness and newly appointed CALM Ambassador Fran Kirby to align with this years Women’s World Cup.”
Entourage is a globally leading specialist in the negotiation of sport and entertainment sponsorship, talent procurement, talent management and partnership management. With a reputation for a personal service, the agency has an excellent track record in repeatedly delivering partnerships for household brand names that deliver against marketing objectives in a cluttered landscape. Their roster of long standing clients relationships includes the likes of Heineken, Emirates, Konami, Mercedes F1 and Visa with their skilled talent procurement team specialising in finding the perfect brand fit for an endless range of recognisable faces across sport and entertainment.
Campaign Against Living Miserably (CALM) stands united against suicide with everyone in the UK. The campaign is led through vital, life-saving support, impactful conversations and collective action. CALM has been a charity partner of Heads Together and Heads Up, campaigns run through The Royal Foundation of The Prince and Princess of Wales who recently sat down with Declan Rice to open up on mental health and daily life challenges.