INK & ROSES has been named the Public Relations Agency of Record for Cannafloria Essentials™, a new hemp-infused collection of aromatherapy, body and skincare products that uniquely harnesses the benefits of cannabis terpenes for mood modulation.
In this role, INK & ROSES will lead the launch of Cannafloria Essentials including traditional media relations and social strategy to drive brand awareness, focusing on the cross-section of beauty and wellness.
Founded by Sharon Christie, a pioneer in aromatherapy and the cannabis space with deep experience as a pharmacist, chemist, botanist and aromatherapist, the launch of Cannafloria Essentials marks the introduction of a complete range of products that leverage her expertise in sensory sciences paired with her passion for the benefits of Cannabis.
“We are thrilled to partner with INK & ROSES as our official PR agency leading the launch of this exciting brand. Their deep understanding of skincare, body care and aromatherapy, as well as their knowledge of the emerging cannabis category made them the obvious choice,” said Sharon Christie, Founder and CEO, Cannafloria Essentials.