Carve Communications announced it has been named public relations agency of record for Educational Insights, the creator of award-winning toys and games backed by a playful promise to provide new experiences that ignite passion and fuel kid creativity and imagination. Carve has been tasked with strategic marketing, traditional media relations, earned and paid influencer campaigns, thought leadership initiatives as well as event activation and engagement. Together, Carve Communications will play a pivotal role as they elevate brand recognition and awareness of Educational Insights to further differentiate the company’s unique approach in the highly competitive educational toy market.
“When we started looking for a new PR agency, we knew we wanted something different. We wanted a team that’s familiar with the industries we play in such as kids products, toys, consumer electronics and education, but at the same time, not one that rests on the way things have always been done in the past. Instead, we wanted an agency partner that would bring a different perspective to the team, one that would be willing to challenge our normal way of thinking and most importantly an agency that will be proactive, thought-provoking and hungry to tell the Educational Insights narrative in a way that’s never been done before,” explained Lisa Guili, General Manager of Educational Insights.
Carve Communications is an award-winning Miami based PR agency that exists at the intersection of technological innovation and real life. The agency’s focus is on generating awareness, driving engagement and fostering activation for its clients through media relations, thought leadership, advocate marketing and digital media strategies. With a diverse client roster and industry experience ranging from educational toys and smart homes to enterprise software and consumer electronics, Carve Communications offers a unique blend of strategy, industry knowledge, execution and narrative development to deliver PR results and drive business value.
“We’re most excited to partner with Educational Insights because of their focus on providing kids and families the tools they need to ignite imagination and discovery through play helping children, and parents, spark their love of learning through toys,” said David Barkoe, Co-Founder, Carve Communications. “We’re looking forward to working alongside the brand and the breadth of opportunity to elevate Educational Insights’ overall brand and awareness.”
