French/West/Vaughan (FWV), the nation’s 15th largest independently held public relations and integrated marketing agency, announced it has been selected as public relations agency of record for W.R. Case & Sons Cutlery Company, a leading manufacturer of everyday carry pocket knives based in Bradford, Pennsylvania. FWV will manage the brand’s public relations and influencer marketing efforts in partnership with CGPR, the agency’s Greater Boston office.
The Case brand is an icon of uncompromised American quality, built upon the family-run company’s 130-year legacy. From traditional pocket and sporting knives made for outdoor adventure to other specialty knives, Case carefully crafts its knives with proven materials, including premium steel blades and rich, natural handles. Case also employs a unique blade tang stamping system that makes it one of the most collected American knife brands.
With a focus on reinforcing category leadership, FWV will maximize awareness of Case and its products as the brand looks to expand into new customer bases, drive consumer sales and more.
“Case has a proven track record of creating best-in-class knives synonymous with integrity and craftsmanship,” said FWV’s President and Principal David Gwyn. “We are looking forward to honoring this legacy and partnering with our colleagues at CGPR, drawing upon our combined resources and collective expertise, to elevate the Case brand both with existing and new audiences.”
FWV has already kicked off work on behalf of Case, focusing on PR asset development, media relations and influencer marketing.
“We believe our partnership with FWV and CGPR is just what we need to take the Case brand to the next level,” said Brent Tyler, Associate Vice President of Marketing at Case. “This unique collaboration provides an impressive depth of experience across important categories for us, including the Western and outdoor verticals. We know the team’s expertise with American-made products will only further enhance the growth of our brand.”
CGPR is a public relations and consumer brand marketing agency with more than a 30-year history of business expertise and category prowess in the active consumer industry. Acquired by FWV in 2020, CGPR has a long-standing track record of working with leading outdoor brands including adidas Terrex, Birkis, Helly Hansen, KEEN, Kelty, LifeStraw, Outdoor Industry Association and Outdoor Retailer, among others.