For 18 years, the nation’s top media and influencers have gathered at CerconeBrownCompany‘s (CBC) House Programs to discover some of the best brands and products on the market. CBC, the leader in experiential public relations, brand activations, and digital marketing, announced this year’s schedule of its award-winning House Programs which will be hosted in picturesque settings of Sonoma and Santa Barbara, CA, Nantucket, MA, and the Hamptons, NY.
Each experiential trip promises participating brands unparalleled access to leading national press and social media influencers. These press immersions provide editors, writers and influencers the opportunity to discover some of the hottest brands and must-have products through hands-on, interactive experiences. From wine tastings to cooking demos, hot air balloon rides to paddle boarding, attendees leave with great content ideas and strong brand relationships.
CBC structures each House to highlight a different genre of consumer brands, from lifestyle, home décor, wellness, and fitness, to entertainment, technology, wine, and spirits. Participating brands are granted exclusivity in their category, allowing them to execute unique, customized experiences during the program.
The House Programs continue gaining momentum into its 18th year as a result of:
- The lasting relationships participating brands have built with leading social media influencers and editors including Brit + Co, Chowhound, Cosmopolitan, Elle, Food & Wine, Food Network, Forbes, Health, Liz Adams, Marie Claire, Men’s Health, Men’s Journal, Navy Grace, Outside, PopSugar, Pure Joy Home, TODAY.com, Wired, Women’s Health, and many more.
- CBC’s SIDEBAR Content Production team, which captures unique, relevant visual content for brands. The content spans lifestyle video, Instagram-ready photography, how-tos, and more — all shot through an editorial lens – included in a brand’s sponsorship.
Sponsorships for the House Programs are now being filled.