CGPR, French/West/Vaughan’s (FWV) Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, announced it added three clients to its roster: Trerè Innovation, The Woolmark Company and Tread Labs.
Trerè Innovation, based in Asola, Italy, is the global leader for products and services in the high-tech apparel and footwear sectors, backed by state-of-the-art research and development. The company designs and manufactures for iconic brands including Bugatti, Dior, Jeep and Rossignol, among others. This year, Trerè is launching in the U.S. with its own brand, UYN (Unleash Your Nature, pronounced “win”), and has partnered with CGPR to introduce its footwear, baselayers and socks to the U.S. market through media relations, events and influencer engagement.
“As we are officially entering the U.S. market, finding the right partner is critical to our success; we found that match with CGPR,” said Marco Redini, owner and founder of Trerè Innovation. “CGPR’s proven expertise in the consumer lifestyle and component categories and deep knowledge of trends are impressive and we cannot wait to hit the ground running.”
The Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products. CGPR is working to elevate the brand’s visibility within the outdoor and sports categories across the U.S., focusing on events and media relations.
“Working with CGPR to tell the Woolmark story in the U.S. was a natural fit in light of their proven expertise in the component category,” said Anna McLeod, global content and communications manager at Woolmark. “CGPR knows how to clearly communicate the benefits of our technology while navigating a crowded news landscape.”
CGPR is handling the debut of the first footwear line for Tread Labs. Building upon the success of its well-respected insoles, the brand is launching warm weather sandals for spring 2023, arriving at retail next month.
“As we head into our 30th anniversary, adding Trerè, Tread Labs and Woolmark is humbling,” said CGPR Founder and President Chris Goddard. “We are grateful these iconic brands have placed their trust and confidence in us. Each is strongly positioned to be a leader in their respective categories through innovation and sustainability, and we are honored to be part of their journey.”
In addition, CGPR has named Charlotte Daher de Garcia a vice president. Returning to CGPR after working with the agency previously for seven years, she has more than 15 years of PR experience with brands such as Kelty, Lifestraw, Mountain Khakis, Nite Ize, Outdoor Retailer, PolarFleece and PrimaLoft. Prior to joining CGPR, Daher de Garcia worked in the technology industry in Boston with clients including CloudLock and Foodler. She will play a senior leadership role in overall agency management, new business and staff development.
“Charlotte has been an integral part of our CGPR family and brings tremendous energy and passion to our agency,” added Goddard. “We know she will do great things and look forward to welcoming her back to our team.”
Owned by French/West/Vaughan, one of the nation’s leading independently held public relations and integrated marketing agencies, CGPR is a marketing communications firm with business-to-consumer (B2C) and business-to-business (B2B) expertise, leveraging a wide scope of services on behalf of clients that are established leaders in their industries. Focused on the active consumer lifestyle community, CGPR is a passionate team of communication professionals that creates customized strategies to achieve the company’s goals. Services include strategic counsel, media relations, event planning and execution, reputation management, internal communications, social media, influencer engagement/ambassador networks, community relations, thought leadership, media training, product launches, tradeshow support, mergers and acquisitions, crisis management, and public affairs.
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 25 National Agency of the Year honors over the past quarter century, along with more than 1,500 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler, ABB, Proximo, Melitta, Volvo Trucks North America, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency The Millerschin Group (Greater Detroit); pet and animal health practice FWV Fetching; outdoor, ski, fashion, technology and consumer brand marketing agency CGPR (Greater Boston) and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.