ChefsBest, a San Diego-based company that guides consumers to the best tasting foods in a category, announced today it has retained Crowe PR as its public relations agency of record.
Crowe PR has been brought on to execute a comprehensive public relations program designed to increase brand awareness around ChefsBest and communicate its mission of helping consumers identify the best tasting and highest quality products in grocery store aisles, while also spotlighting the company’s proprietary sensory evaluation process and panel of highly-trained Master Tasters.
Headquartered in San Diego, with a second location in New York City, Crowe PR is an ROI-focused PR agency that offers traditional and emergent public relations services, from brand positioning and media relations, to influencer marketing and social media strategy. The agency’s core focus areas include consumer and B2B technology, health and wellness, hospitality, apparel and adventure brands. In addition to corporate communications support, brand positioning, thought leadership and media relations, the company’s proprietary Social Crowe influencer model connects brands with the most fitting influencers around the globe to authentically and strategically grow brand awareness and consumer engagement.
“We’re thrilled about our strategic partnership with Crowe PR to drive brand awareness for ChefsBest on both a local and national level,” said Lisa Liguori, ChefsBest President and CEO. “ChefsBest has a unique brand story to tell and we are confident that Crowe PR is the right partner to help us effectively convey it and build up our national presence as a leader in the space.”
“We love working with like-minded brands, whose mission is to implement bold ideas and strategies to help companies stand out from competition and succeed,” said Anna Crowe, Founder and CEO at Crowe. “Between the science, methodology and a team of Master Tasters, ChefsBest is a great example of a company challenging their industry and doing things differently. We’re honored to partner with the company to tell their unique story and help ChefsBest get to the next level of brand awareness and growth.”