Cheryl Andrews Marketing Communications (CAMC), a full-service public relations firm specializing in luxury, travel and hospitality has been selected to serve as the North American PR agency of record for the Spanish-based Sirenis Hotels & Resorts, representing the brand’s all-inclusive Caribbean and Mexican properties.

“CAMC represented Sirenis Hotels & Resorts when we first made our debut in the North American Market,” said Catina Clapes, Marketing Director for Sirenis Hotels & Resorts. “We felt their wealth of knowledge about who we are as a brand and innovative approach to enhancing visibility with our target audience, made them the ideal partner in bringing Sirenis’ awareness to the next level.”

The Sirenis properties being added to the CAMC catalogue include Sirenis Punta Cana Resort, situated in one of the most beautiful coconut groves in Punta Cana (Dominican Republic) along with a unique water park; Grand Sirenis Matlali Hills located on the magnificent Colinas de la Bahia de Banderas hills (Riviera Nayarit, Mexico), with its own natural reserve and panoramic views to the sea and Grand Sirenis Riviera Maya Resorta hotel complex located just an hour away from Cancun, at the Riviera Maya, Mexico.

CAMC, long a force in sun destination public relations, currently represents the tourism board of Costa Rica, the tourism board of the island of Grenada, and numerous resorts, both large and small throughout Florida and the Caribbean.

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