Child’s Play Communications, specialists in promoting products for kids and parents, announced the addition of three new clients:
- Child’s Play will be responsible for managing holiday publicity for the brand’s Maker Lab line of STEM kits for kids 8+. The series features premium components, detailed step-by-step instructions, and a sense of humor to introduce varying topics like circuitry, building and engineering, kinetic machines, and more, in a fun, informal way with hands-on projects that encourage exploration and experimentation. Klutz, a division of Scholastic, is also taking part in the agency’s 2018 Kids & Family Tech Expo.
- Kidvelope. Kidvelope’s Space Rescue is the first of many collaborative Kidvelope mission adventure games played offline and online, specifically designed to help kids build connections with family members (e.g. grandparents) who live far away. The activity kits help kids and family members learn more about each other through hands-on creative activities, mailings, digital games and phone conversations. Child’s Play will manage both traditional media and social influencers for holiday visibility.
- Kabook.Kabook allows families to create customized books that not only mention a child by name, but also enable parents to download the child’s photo – or even a series of photos — into the stories Parents can create a short book very quickly, or spend time with their child developing a more in-depth bonding – and reading – experience. Child’s Play is managing outreach to parenting-focused social influencers.
