Carolyn Izzo Integrated Communications (CIIC) announced the addition of three new clients to its growing portfolio of food & beverage, hospitality and real estate business, including Barton & Guestier Wines, Vista Encantada Spa Resort & Residences and Rancho San Lucas Real Estate. CIIC was awarded the business based on the agency’s deep experience in the travel, lifestyle, food & beverage space, its integrated approach to PR and social media and creative brand strategy.
Barton & Guestier’s wines represent the wonderful diversity of French wines from the main wine-growing regions. CIIC’s program is comprised of influencer product seeding, media outreach and the planning and execution of media events in Miami, New York City and Chicago.
With vast experience working in Mexico, CIIC will represent Vista Encantada Spa Resort & Residences, new luxury boutique property opening in Los Cabos debuting this year. As agency of record, CIIC will oversee messaging, communications, creative content development, social media as well as planning the grand opening campaign.
CIIC’s real estate portfolio grows with Rancho San Lucas, an exclusive 834-acre resort community located in Los Cabos, Mexico. CIIC’s will provide strategic counsel and spearhead a results-driven campaign to generate coverage and increase consumer awareness for the launch of Norman Estates, designed and developed by golf icon and entrepreneur Greg Norman.
“We are thrilled and honored to be working with such unique brands to share their stories with consumers and media,” said Carolyn Izzo-Feldman, president and founder of CIIC. “With our food and beverage, hospitality and real estate expertise, we look forward to creating successful campaigns that will highlight each brand’s unique offerings.”