Carolyn Izzo Integrated Communications (CIIC) announced its partnership with The Savoy Hotel. The newly-revamped 31-suite iconic beachfront resort is located on the iconic South of Fifth neighborhood in Miami Beach. The award-winning integrated communications agency has been selected to lead the property’s social media and influencer strategy.
The Savoy Hotel is located in Miami’s SoFi, ‘South of Fifth,’ district, a quiet yet vibrant destination for tourists and locals alike. Since opening its doors in 1935, The Savoy has set a standard for hospitality in Miami Beach. The hotel recently unveiled a multi-million-dollar renovation and relaunched in December of 2019. With its commitment to providing first-class service and personalized experiences, the brand aims to establish lifelong memories for its guests. Among other services, CIIC’s program will consist of social content development, influencer relations and synergistic digital partnerships.
“As CIIC continues to grow in Miami as a leading public relations agency, we’ve also continued to expand our digital capabilities,” said Executive Director and Partner Amy Sedeño. “Our team’s expertise in content development, lead generation and influencer campaigns, as well as our understanding of the luxury travel and hospitality industries, has made us the ideal partner for The Savoy as it communicates its refreshed look and amenities. Miami is our second home, and we are thrilled to be working with such an iconic SoFi property.”
“Understanding the importance of social media from inspiration to booking, we’ve tapped into CIIC to help us amplify our public relations and marketing efforts through a synergistic social media program,” said Eric Hadar, Chairman and CEO of Allied Partners. “We are looking forward to sharing our untold story via a creative social campaign that will reach our target audience and key influencers.”
CIIC, which celebrates 24 years in business, leads a versatile client roster in an array of industries, including lifestyle, travel & tourism, hospitality, real estate, and food & beverage. Beyond public relations, CIIC offers social media strategy and execution, branded partnerships, event planning and influencer relations services throughout multiple platforms.
