Clarity Acquires Leading Digital Agency 93digital

by | May 10, 2022

Clarity, the global marketing communications agency, announces the acquisition of 93digital, a leading digital agency. Coming off three years of massive expansion – in revenue, headcount, locations and service offerings – the move is a strategic next step by Clarity as it further strengthens its integrated marketing proposition for tech clients across the globe. The deal follows the successful acquisition of Cornwall-based 3WhiteHats in May of 2021, which expanded Clarity’s capabilities to include paid, search, social, and analytics.

The acquisition of 93digital enables Clarity to deliver additional digital services (strategy, user experience (UX), website design, and development). It also bolsters Clarity’s digital marketing (SEO, pay per click (PPC), paid social, social, and analytics) offering through the addition of 93digital’s digital marketing team, 93x, giving the agency the ability to deliver measurable campaigns for clients across the entire marketing communications spectrum. 93digital and 93x work with a number of fast-growing scale up technology businesses, including tech ‘unicorns’ such as Nexthink, Inmarsat and SparkCognition, as well as global brands such as Amazon.

Sami McCabe, founder and CEO of Clarity, said of the deal: “The communications landscape continues to shift at an unprecedented pace and clients today need an agency that can bring both expertise and agility to their campaigns as they navigate an increasingly democratised media world and aim to reach audiences who are fragmented across an evolving number of channels. However, the traditional agency model is not fit for purpose to deliver on this need – a model Clarity is reimagining. With the acquisition of the 93digital and 93x teams we have taken a significant step forward in that mission, adding teams of expert technologists who will significantly augment our ability to build and deploy digital experiences as part of marketing communications programs as well as making meaningful progress towards realising our vision of becoming a truly tech-enabled agency.”

Alex Price, founder of 93digital, said: After a phenomenal couple of years of growth that have seen us double in size to a team of 35, I couldn’t be happier to be joining Clarity to accelerate the next chapter of our growth story for our team and clients. Clarity, as a forward thinking independent agency on a big growth journey, is an agency with which we have a great deal of shared vision, values and ambition. Having also grown revenues by 60% in the last year across our 93digital and 93x teams, joining Clarity gives us even stronger foundations for continued growth. It opens up exciting opportunities for our team, gives us a global footprint and strengthens our offering for our clients. I’m extremely grateful to all of our team and clients for their support, and very excited about the next phase of our growth.”

Clarity saw 60% revenue growth in 2021, making it one of the fastest growing agencies in the world. The acquisition of 93digital and 93x brings its team to 145 of the world’s most talented marketing communications professionals with a projected ARR of more than $20mm in 2022. It provides a wide range of services including media relations, corporate communications, paid, analytics, search and SEO for B2B and B2C clients mainly in the technology space. Current clients include FreshBooks, AON, LexisNexis Risk Solutions, what3words and Oracle. Clarity prides itself on being a hugely progressive agency with a genuine commitment to DEI, team wellbeing and sustainability.

For more information about Clarity, please visit clarity.global.

About Clarity

Clarity is a global marketing communications agency, driven by a belief in the power of technology to be a force for positive change in the world. Offering PR, social, performance marketing, SEO, paid, insights, analytics and more, Clarity partners with clients who seek to make the world a better place through technology, whether they are rebel start-ups, challenger brands, or industry titans. In addition to the agency’s fast-growing offices in San Francisco, New York, Los Angeles, London, Amsterdam and Cornwall, Clarity maintains a network of partner firms for global reach. For more information, visit clarity.global.

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