Clarity Announces Progressive New Leadership Model, Equity Participation and Senior Promotions to Fuel Future Service and Growth Ambitions

by | Feb 23, 2023

Clarity, the global communications and digital marketing agency, is excited to share the news of its new global leadership structure alongside a host of senior promotions and appointments.

This fresh structure reflects Clarity’s ambitions and growth plans, with new Partners and Presidents added to the global leadership team. Designed to be progressive and opportunity-based, the model fast-tracks the most talented people in the Clarity business, breaking down any artificial limits to give everyone the best chance of success.

Clarity’s Presidents are dedicated service-line specialists, who can make the most of a new pathway to succeed beyond business management. Presidents use their talent for developing core services and delivering senior counsel to make sure all Clarity clients receive a best-in-class experience.

Clarity’s Partners are business leaders and equity participants, who will use their entrepreneurial thinking to contribute to high-level management decisions, leading teams while delivering a superb client experience.

By encouraging a variety of personalities and skills, this new leadership model will allow Clarity’s people to tailor their development to their personal and professional priorities, at every stage of their life. With ambitious growth plans for the years ahead, the structure decentralises decision-making and creates a flexible, strategic marcomms agency fit for the next generation.

Sami McCabe, CEO, Clarity, said: “We are on a mission to build a next generation global agency, one that caters for all different personalities and stages of life, which means thinking outside the box to reward and support our most talented people.

“This new leadership model gives our specialists the chance to grow outside of business management, while rewarding those with an entrepreneurial mindset. I’m delighted to have such a smart, talented and ambitious group of people as our first Partners and Presidents, and can’t wait to see the impact our new leaders have on the future business”.

Alongside the appointment of new Partners and Presidents, existing Board members Rachel Gilley  and Lucy Knox have been promoted to Chief Client Officer and Chief Commercial Officer respectively. Robyn Sefiani also joins the business and Board as President, ANZ & Reputation Counsel, following the recent  acquisition of Sefiani in Asia Pacific. Caroline Iroegbu, General Counsel at Clarity, is the latest member to join the board for 2023, sitting alongside Board members Sami McCabe, CEO; Alex MacLaverty, COO, and Tom Telford, President, Digital Marketing.

Alex Maclaverty, COO, Clarity, said: “Rachel, Lucy, Robyn and Caroline are all exceptionally talented, smart, and delightful people, so I’m over the moon to see them step into these new and exciting roles.  Alongside the rest of the Board, I’m confident we have a world class team in place to realise our vision for Clarity.”

Clarity’s first named Partners are: Kara Silverman, Partner, US; Thomas Cordes, Partner, Benelux; Philip Reid, Partner, UK; Liam McLaughlin, Partner, UK; Holly Hunter, Partner, UK; Sam Benson, Partner, UK; and Graham Beedie, Partner, UK.

Clarity’s first cohort of Presidents are: Monica Feig, EVP, Communications, US; Nick Lansman, EVP, Public Affairs, UK; Margaret Carpo, SVP, Communications, US; Jason Wakeford, SVP, Communications, US; Michael Gonzalez, SVP, Corporate Strategy, UK; Naomi Van Duin, SVP, Communications, BNX; Cat Biggart, SVP, Communications, UK.

This new structure comes after a strong year for Clarity. In 2022, global revenues reached US$20m, the global team grew by 8.5%, and the company has reaped the rewards of a robust acquisition strategy to drive growth. Following the successful acquisition of public affairs firm Political Intelligence UK, the agency has now established a presence in Asia Pacific through the acquisition of Sefiani —a multi award-winning strategic communications and reputation management agency based in Sydney, Australia.

Combining the scale and reach of a large legacy network agency, with the pace, agility and proactivity of a boutique, Clarity’s growth journey is only just beginning.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.