Clarity Coverdale Fury (CCF) earned three honors in the 2018 Healthcare Advertising Awards for their work with UnitedHealthcare. The winning entries were for a comprehensive “Where for Care” campaign developed for UnitedHealthcare’s Student Resources group, and included the following:
- Gold Award for Social Media Content
- Bronze Award for Poster Series
- Merit Award for Total Advertising Campaign Without Television
The “Where for Care” campaign was developed to reduce unnecessary emergency room visits among college students by educating them on other convenient care options. University students are on their own for the first time and tend to have limited knowledge of their healthcare options. When they get sick or injured, they feel anxious and want to see a physician as quickly as possible. Many students default to visiting the emergency room for even minor conditions, resulting in expensive insurance claims and driving up premiums.
“This campaign uses humorous, eye-catching graphics and straight-forward, empathetic messaging to help students understand there are quicker, more convenient choices to get care when they need it,” said CCF Executive Creative Director, Jim Landry.
The Healthcare Advertising Awards are a national competition sponsored by Healthcare Marketing Report each year. This year marked the 35th annual competition, which receives over 4,000 entries every year across 35 categories. A national panel of judges reviews all entries and awards Gold, Silver, Bronze and Merit awards to those that exemplify exceptional quality, creativity and messaging effectiveness.
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