New to market caffeinated sparkling water, Clear/Cut Phocus, announced that it has named EVINS Communications as its public relations agency of record. Created as a refreshing, all-natural alternative to sugary, calorie-laden sodas and energy drinks, Phocus sparkling waters are specially formulated for the slow and steady release of energy from tea-extracted caffeine.
The decision to work with EVINS for the introduction of the brand—both in e-commerce and at retail—came after researching best-in- class communications and marketing firms with a proven track record of successful brand launches.
EVINS will manage all U.S. media initiatives surrounding the launch of the brand’s naturally- energizing sparkling waters, all digital media strategy and advertising, as well as brand building through consumer and retail trade activations.
“EVINS’ wealth of beverage marketing experience, combined with the team’s enthusiasm for our vision of creating a great tasting energizing beverage without any of the ‘bad stuff,’ made them the clear communications partner for the Phocus brand,” said Tom O’Grady, CEO of Clear/Cut Phocus. “Throughout our discussions, we were repeatedly impressed by EVINS’ top-level creative thinking and a clear understanding of our unique position in the market.”
“As a super-premium, pioneering product, Phocus aligns perfectly with EVINS’ core strengths and values,” said Drew Tybus, Senior Vice President of the Food, Wine & Spirits Division at EVINS. “We’re thrilled to have been selected by Phocus, and look forward to helping introduce this first-of-its-kind sparkling water to those seeking healthy energy and hydration.”
