fbpx

Coloplast Chooses Riley Hayes for EasiCleanse Brand

by | Jul 18, 2018

Coloplast, an international healthcare products and services company, has chosen Riley Hayes to create a brand awareness campaign for EasiCleanse, which strives to be the future of bedside bathing and bathing protocols for hospitals across the country.

Riley Hayes’ first challenge will be getting this unique single-pack solution into the right hands for trial. The agency has said it will use smart positioning, precision audience segmentation and of course, inspired creative.

“We’re thrilled to be co-conspiring with Coloplast on EasiCleanse,” Riley Hayes Engagement VP, Dan Hoedeman says. “This product isn’t just an upgrade for patients, it’s an upgrade for the entire hospital supply chain. Marketed the right way, EasiCleanse could change the way hospitals everywhere care for their patients.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES