Alison Werning and Mary Cochran announced they are joining forces to form Launching Labs Marketing, a digital and traditional marketing agency combined with project and sales management services.
Cochran and Werning are coming together to offer small to medium businesses an effective array of marketing services. Cochran’s background is in public relations, marketing, and digital media with along with strategic operational skills. Werning spent years in logo development and editing branding for promotional materials. Her keen graphical eye and social savvy developed into digital advertising and marketing. Brought together on a long-term project they found their skills married perfectly for effecting growth in small to medium businesses.
“Often small to mid-sized businesses have developed one part of their business, but have neglected others,” co-founder Cochran states, “for example, a product, book or website may have been developed, without the supporting logo, branding or marketing materials.”
“We can help quickly decipher what the gaps are and help to fill them,” continues Werning, “sometimes a company is just missing one thing that can take them to the next level.”
Offering a view from the outside to provide clear communications direction is Launching Lab’s goal.
“As the former CEO of 5 companies who has used the services of the principals of Launching Labs for the past two years, I would highly recommend them to any company who needs an experienced, results-driven and detail-oriented marketing services and social media savvy team to get them launched,” states Bruce Fredrickson, Board Member, CWA
Sales is often missing from the marketing mix but now is more intertwined than ever. Sales training, development, and planning, is another offering let by expert consultants.