WE Communications announced that Jeremy Woolf has joined the agency as executive vice president, strategy. In his role, Woolf will help WE clients incorporate integrated capabilities into campaigns that share stories across the media ecosystem, including earned, owned, social, experiential and search.
“We are thrilled to have Jeremy join the team at WE,” said Kass Sells, president, North America. “His strategic leadership in the area of integrated communications will be a tremendous asset that will immediately help our clients achieve an even greater level of brand and product success, through strong integrated storytelling across the entire media ecosystem.”
Woolf brings more than 25 years of broad global, technology and integrated marketing communications experience, providing cutting-edge strategy for large and complex technology clients like IBM and Cisco. He joins WE most recently from Text100 where he was the senior vice president, North America business development and marketing lead. Before that, Woolf led the agency’s Global Digital and Social Media Practice, creating Integrated Services teams for consumer and B2B clients from the ground up. He also spent time in Asia leading Text100’s Greater China region.
“I’m passionate about helping clients solve challenges and create approaches that incorporate the right blend of capabilities,” said Woolf. “I came to WE because of their great reputation for story building and the opportunity to deliver an integrated approach to our clients.”
Woolf will be based in New York City, rounding out the breadth and depth of services and sectors offered in that market. He joins other recent leadership hires including Kona Luseni Barrasso as senior vice president, technology, Kristen Jordan-Poinsette as vice president, health, and Alex Kruse as account director, consumer.