Communications Veteran Dana Block Launches Buzzer, Communication and Consultancy for Brands at the Intersection of Innovation and Entertainment

by | Jun 5, 2023

Buzzer Launches with a Collective of PR Professionals, Agency Partners and Roster of Clients including Paris Hilton’s 11:11 Media with MPRM Communications, Wave, Loaded and Doing Things 

Los Angeles, June 5, 2023 – Today, digital entertainment PR veteran, Dana Block, announces the launch of her communication and consultancy agency Buzzer, serving clients at the intersection of innovation and entertainment. 

Throughout her 20 year history at both boutique entertainment and global tech agencies, Block has been an integral part of launching new platforms and emerging technologies. From launching  some of YouTube’s first Original Channels and now, artist and celebrity NFTs, to introducing Hulu Live to audiences, popular gamer Ninja to Hollywood and Justin Bieber to the metaverse via Wave virtual concerts, Block has led campaigns for innovators at the forefront of the evolving and exciting entertainment industry. Buzzer will serve as an amalgamation of Block’s work with clients changing the way people create, consume and distribute entertainment.

Buzzer will offer both independent consultancy as well as scale services through its “Buzzer Collective” a group of passionate and experienced PR professional freelancers and agency partners raised during the digital entertainment revolution. Partners include Renee Rossi, founder of Women in Entertainment Summit and Relativity Ventures, Jennifer St Clair, former head of communications for Complex Networks and SVP of Participant; Folayo Lasaki, former head of marketing for HartBeat and Participant’s SoulPancake; Matt Stanton of MPS Management; Lynda Dorf, founder and principal at LD Communications & Marketing; and agencies such as MPRM Communications; and Headstand Group. This allows Buzzer to offer a much more nimble approach and ability to work hand-in-hand with internal teams to quickly and efficiently help ideate and execute high impact strategies that engage and activate. 

The company launches with a roster of clients ranging from social media-first agencies and publishing companies to traditional entertainment partners extending into gaming and Web3. Buzzer clients include Paris Hilton’s 11:11 Media with agency partner MPRM Communications; global gaming firm Loaded; Doing Things and its portfolio of brands and digital shows including Recess Therapy, Middle Class Fancy and Animals Doing Things; and virtual entertainment company Wave.

“As the entertainment and tech industries evolve and intersect, communications experts need to be both thinking differently in how they work with clients as well as how clients reach their key constituents. Buzzer and the Buzzer Collective allows me to be more integrated without worrying about overhead, while still being able to provide clients with everything they need to develop and extend their message to drive awareness, tune-in and sales at scale,,” said Block, Buzzer CEO and Founder. “I look forward to helping these innovators who are embracing today’s entertainment evolution, as well as my talented colleagues to scale their business in a more impactful way.”

Block formed Buzzer after serving as SVP at Metro Public Relations, where she provided strategic counsel to clients such as VidCon, SoulPancake, Wattpad, Blavity’s AfroTech Conference, Loaded, Wave and more. Prior to that she was Vice President at Allison + Partners leading the entertainment division and working with dick clark productions (Billboard Music Awards, American Music Awards, Streamy Awards), Fox Home Entertainment, Tongal, Jukin Media and Pioneer DJ. She began her career at MPRM Communications working with Paramount Digital, National Geographic and its various digital and mobile divisions, Clevver Media through the Alloy acquisition, Ceiva Digital Photo Frame, Filmaka, among others. 

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