Calysto Communications, a global marketing communications agency specializing in raising awareness for companies in the IoT, cloud, mobile, wireless and telecom industries, announced that it has been selected by Connected Analytics to help the company establish a leadership role in IoT management. Calysto—considered the leading public relations agency for IoT—is helping guide the company’s strategic positioning and messaging.
Connected Analytics offers a software-as-a-service (SaaS)-based IoT management solution that allows enterprises to better control their various IoT metrics across the myriad of IoT devices and wireless carriers whose services they use. The company’s “single pane of glass” approach helps businesses better understand the true total cost of ownership of their IoT solutions.
“Calysto is the leading agency for IoT public relations, and a strong partner to help Connected Analytics significantly raise its profile with potential customers and partners,” said Kevin Bandy, President and Chief Revenue Officer, Connected Analytics. “As we continue to introduce new capabilities for our Simetric IoT management platform, Calysto’s expertise and relationships in the market are critical to our success.”
“Connected Analytics’ unique approach to IoT management is a game-changer for the industry,” said Laura Borgstede, Calysto’s CEO. “The company’s platform provides organizations deploying IoT solutions a better way to manage all of their IoT devices and carrier relationships. Simetric helps these organizations lower total cost of ownership and improve return on investment. Calysto is looking forward to sharing the company’s story with the world.”
