Contently announced the appointment of Henry Bruce as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their organizations.
Said Coleman, “We are thrilled Henry has stepped into the role of SVP of Marketing. Henry is a rare kind of leader with unrivaled experience. His expertise has driven significant results for our sales and marketing team, and we’re excited to share his wisdom and insights with our clients as they build superior content programs.”
Bruce is a seasoned B2B sales and marketing veteran. He also has substantial experience as a buyer and user of SaaS-based marketing platforms. In his new role, Bruce leads Contently’s go-to-market strategy and positioning, revenue and product marketing, marketing communications and analyst relations. One of Bruce’s key objectives is to elevate Contently’s brand and positioning in the marketplace by leveraging Contently’s unparalleled thought leadership and client success.
Recently, a Marketing Profs study found only six percent of respondents considered their content marketing to be sophisticated, while 22 percent said they were finding success, though still encountering challenges. The majority of respondents (71 percent), said their content marketing efforts were either adolescent, young or simply taking their first steps.
“Content is the fuel that drives digital marketing success,” said Bruce. “However, most marketers suffer from content chaos and lack the tools, methodology and expertise needed to create high-performing content for winning programs. The Contently Suite is the only market solution that fuses art with science, integrating technology, talent and strategy into one unified approach to achieve content mastery.”
Since Contently’s inception, it has been the choice of blue chip brands who recognize that quality content drives superior audience engagement and business performance. Today, a growing number of Contently’s clients have adopted a content center of excellence at their organizations following Contently’s proven methodology. Bruce adds, “This approach is enabling our clients to create greater cross-channel and cross-team visibility and interaction. The result is brand and market leadership.”
Before his role at Contently, Bruce served in key executive leadership roles at ComplySci, Centro, Industri-Matematik and Optum, Inc.