Contently announced the appointment of marketing veteran, Giuseppe Caltabiano, as Head of Content Strategy for EMEA and APAC. Caltabiano brings more than 20 years of experience as a global marketing and writing expert, which he will utilize as he leads the content strategy service offering that is provided to Contently clients in EMEA.
“At Contently, we are committed to helping marketers create engaging and accountable content that allows them to strategically meet and exceed their marketing objectives,” said Joe Coleman, co-founder and CEO of Contently. “As we continue to expand our client base and expand our offerings, we know that adding Giuseppe to our leadership team will only further move the needle for our business. His extensive experience leading content marketing strategy in global enterprises is incredibly valuable for advising top global brands across the financial, technology, industrial, and consumer sectors to produce world-class content and digital marketing strategies. We’re pleased that our clients can now benefit from his years leading global marketing strategy programs in B2B and B2C enterprises.”
Caltabiano is based out of Contently’s London office and will report to SVP of Sales, Marc Schraer.
“In a marketplace oversaturated with content, Contently is the original thought leader and has remained a true pioneer,” said Caltabiano. “The company is globally recognized for its expertise in creating breakthrough content programs for the world’s best brands. I look forward to applying my experience to the next frontier of content marketing with Contently’s unified approach that integrates strategy throughout the ContentlyOne solution.”
Before joining Contently, Caltabiano was Chief Strategist at Scorch Agency, a leading B2B enterprise content marketing agency. He also held executive roles at NewsCred and Schneider Electric. Amongst his accolades, Caltabiano was named to the “Top 25 Masters of Multichannel Marketing,” in 2017 and voted the “Most Influential B2B Marketers” by software company, Traackr, in 2016.