Coyne PR Charged with Driving Awareness through Earned Media and Influencer Engagement
Parsippany, N.J., September 22, 2023 – StarKist®, an industry innovator providing trusted, nutritious food products, has partnered with Coyne Public Relations to drive awareness and trial of its expanding portfolio of protein products including tuna, salmon, and chicken.
“We’re thrilled to have the opportunity to work with such an iconic brand and look forward to developing breakthrough creative and engaging storytelling to reach consumers,” said Tim Schramm, Executive Vice President, Coyne PR. “We’re excited to utilize our deep expertise in the food and nutrition category to build on the brand’s storied history and elevate it to new heights.”
Coyne has been tapped to lead the brand’s public relations and influencer efforts and will work collaboratively with the brand’s integrated agency partners in advertising, paid media, social media, and e-commerce.
But that’s not all—Charlie® the Tuna, the beloved mascot of StarKist, will play a more prominent role in upcoming PR outreach. With StarKist and Coyne Public Relation’s combined efforts, they are excited to amplify Charlie’s presence and bring his character to life in new and exciting ways.
Michelle Ford Faist, Head of Corporate Affairs & Government Relations at StarKist Co., emphasized the brand’s commitment to evolution and innovation, stating, “StarKist’s partnership with Coyne Public Relations represents our dedication to addressing our brand’s evolving needs through innovative PR and influencer outreach. Together, we are focused on elevating the StarKist brand to new heights and reaching new audiences, blending our passion for delicious protein with Coyne’s expertise in strategic communication and storytelling.”
ABOUT STARKIST CO.
StarKist Co. is a socially responsible company that empowers people to live a healthy lifestyle by providing nutritious convenient proteins. An industry innovator, StarKist was the first brand to introduce single-serve pouch products, which include StarKist Tuna Creations®, Salmon Creations® and Chicken Creations®. As America’s favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist’s charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a direct wholly owned subsidiary of Dongwon Industries Co., Ltd.
ABOUT COYNE PUBLIC RELATIONS
Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” we have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is confirmed by more than 1,000 industry awards. For more information, visit www.coynepr.com.