CRC adds accessory and sustainable brands KEYPER and IndieGetup to growing E-Commerce Consumer Lifestyle client list

by | Nov 11, 2020

CRC, Cindy Riccio Communications, Inca fast growing and leading independent PR & digital marketing agency based in NYC, recently announced that it has been selected as AOR for two brands in the fourth quarter of 2020 including www.myKEYPER.com and IndieGetup.com.

KEYPER is a fashionable and functional accessory brand that provides consumers the ultimate hands-free lifestyle. Female founded and operated, KEPYER created the original, patented key ring bracelet and has since expanded their product line to include matching IT Bags. Designed and made in the USA, the KEYPIT set offers a solution to women who want to organize their life essentials into an easy, secure system. The brand donates 5% of profits to their KEYPIT Together Foundation, aiding women and children who find themselves in unexpected, challenging situations.

“We’re very excited to work with Cindy and her team to generate awareness for KEYPER in the busy holiday shopping season. This year has brought a lot of stress and mess to women across the country and KEYPER provides a little more organization to their everyday lives, helping them ‘KEYPIT together.’” said Dana Robinson, Co-Founder & Owner of KEYPER.

IndieGetup is a men’s fashion marketplace created to connect meaningful brands with conscious individuals. Founders Brandon Dendas and Max Mangs recently reconstructed their platform to focus solely on sustainable and ethically sourced brands for men looking to make greener choices in their everyday lives. “Our partnership with CRC came at the perfect time, as we are relaunching our website to improve shopability. Our efforts of creating synergy between fashion and sustainability will be greatly enhanced with CRC’s assistance” said Brandon Dendas, Co-Founder & Head of Business Development.

IndieGetup features 20 apparel brands, and growing, that align with their IndieCriteria; a combination of ethics, innovation, shopping local, as well as values that range from organic materials, eco-friendly, zero waste and gives back to name a few.

“These two brands are a great fit for CRC as we increase our focus on purpose driven consumer lifestyle products.  Sustainability and giving back are so important to the millennial and Gen Z consumer right now.,” said Cindy Riccio, President & Founder of CRC, Inc.

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