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CRC celebrates two new business wins, Terraboost Media and empowerHER

by | May 20, 2020

Cindy Riccio Communications, a leading independent PR & digital marketing agency based in NYC, recently announced that it has been selected as AOR for both Terraboost Media and empowerHER. Both companies provide encouragement and support during these uncertain times of COVID-19.

Terraboost, a purpose-driven out-of-home (OOH) media company, has been providing hand sanitizer billboards to more than 72,000 outlets nationwide since 2007. CRC will support all consumer, trade and business media initiatives during this time of unprecedented demand for the company, including an in-kind donation to Feeding America.

“We’re excited to kick off this partnership with CRC at a time when hand sanitizing is at the top of everyone’s mind. Terraboost is looking forward to continuing our growth while providing peace of mind and safety to shoppers across the country”, said Brian Morrison, CEO of Terraboost Media.

empowerHER is a nonprofit organization with a very specific mission, to empower, support and connect girls and young women who have experienced the loss of their mothers. CRC kicked off their first ever virtual Mother’s Day Retreat to welcome women from all across the U.S. and more than nine countries. Celebrities and influencers such as Vanderpump Rules’ Katie Maloney, Alexis Ren and Alli Webb, founder of Drybar, came together to participate in the virtual event as retreat instructors.

“Our partnership with CRC to provide social media and digital marketing services came at the perfect time as we were planning our annual Mother’s Day Retreat, held virtually for the first time in empowerHER’s history. Everyone celebrates Mother’s Day differently, and though these are uncertain times, we still want everyone to know that they are not alone and encourage them to be a part of a living, compassionate community where girls support girls and women support women”, said Cara Belvin, Founder of empowerHER. “Through our virtual retreat, we were able to reach more girls across the country and nine other countries across the globe to share our message and support”. Kelly, with what you now know, can you quantify how much more this raised from last year too?

Within the last year, the agency launched successful campaigns from HaneBrands’s L’eggs® 50th Anniversary to winning Ragan’s PR Daily Content Marketing Grand Prize Award for Content Marketing Strategy of the Year with the SimplyProtein #SimplyU campaign. CRC’s diverse experience in consumer lifestyle products as well as health and wellness continues to expand with the onset of COVID-19.

“With our vast experience across many diverse industries, CRC is excited to work with these two unique, purpose-driven companies,” said Cindy Riccio, President and Founder of CRC. “We’re thrilled to partner with brands that offer inspiration, encouragement and support during this difficult time and support other non- profit partners such as Feeding America and GLAM4GOOD to provide donations to help those on the front lines and most in need during the COVID-19 pandemic.

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