CRC Names Zeba Rashid Vice President/Director of Influencer Marketing

by | Nov 3, 2017

CRC, a fast growing privately held PR and digital marketing communications agency, announced that Zeba Rashid has been named Vice President and Director of Celebrity Influencer Management.

Rashid joins CRC with over ten years of experience in public relations, influencer engagement, B2B marketing and VIP/artist relations within the beauty, hospitality and lifestyle industries. Zeba is a seasoned consumer lifestyle marketing communications executive with strong fashion, lifestyle and accessory experience along with outstanding celebrity and influencer relationships.

Through her work at respected public relations, event and marketing agencies including 5W Public Relations, HL Group and SUCCARRA Media Group, Zeba has collaborated with top tier media, celebrities, influencers and designers on behalf of her lifestyle clients.

Rashid will report to Cindy Riccio, President and Founder of CRC.

“Zeba’s motivating leadership, creativity and entrepreneurial spirit will add great value to our dynamic and growing team.  Her strong media relationships coupled with her talent management, business acumen and strong work ethic will provide CRC’s clients with a strong return on investment, smart strategic solutions and results that motivate and engage consumers,” said Riccio.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Best practices & tips for writing an engaging book press release

Best practices & tips for writing an engaging book press release

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book...