CRC, a fast growing privately held PR and digital marketing communications agency, announced that Zeba Rashid has been named Vice President and Director of Celebrity Influencer Management.
Rashid joins CRC with over ten years of experience in public relations, influencer engagement, B2B marketing and VIP/artist relations within the beauty, hospitality and lifestyle industries. Zeba is a seasoned consumer lifestyle marketing communications executive with strong fashion, lifestyle and accessory experience along with outstanding celebrity and influencer relationships.
Through her work at respected public relations, event and marketing agencies including 5W Public Relations, HL Group and SUCCARRA Media Group, Zeba has collaborated with top tier media, celebrities, influencers and designers on behalf of her lifestyle clients.
Rashid will report to Cindy Riccio, President and Founder of CRC.
“Zeba’s motivating leadership, creativity and entrepreneurial spirit will add great value to our dynamic and growing team. Her strong media relationships coupled with her talent management, business acumen and strong work ethic will provide CRC’s clients with a strong return on investment, smart strategic solutions and results that motivate and engage consumers,” said Riccio.