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Crowe PR and Smarty Social Media Announce Strategic Partnership

by | Jan 11, 2023

Crowe PR, a national public relations and digital marketing agency specializing in consumer goods, healthcare technology and hospitality brands, and Smarty Social Media, a social media marketing agency specializing in healthcare and medical device marketing, today announced a strategic partnership to streamline communication and alignment, amplify customer brand awareness and drive enhanced visibility for clients.

Known for its ROI-focused approach to marketing and public relations, Crowe PR’s services include media relations, thought leadership, social amplification, crisis communications, influencer marketing and content creation. Smarty Social Media is a recognized leader in the healthcare space with an expertise in helping Medtech clients use the power of social media in the highly regulated healthcare industry. The social media agency’s core services include social media strategy, paid media, content creation, advocacy and influencer marketing, social listening and analytics, social customer experience, and social training.

Crowe PR and Smarty Social have partnered on industry leading healthcare technology clients, such as Dermtech, Sonendo and Greater Good Health, to name a few. Together, these marketing experts will continue to collaborate on strategic planning, messaging refinement and brand amplification to tell cohesive stories in both small and large campaigns and to yield industry-leading results.

“We’ve found a true partnership with Smarty Social over the past couple of years – one that enables us to optimize our client offering and strategically grow our healthcare and technology,” said Anna Crowe, founder and CEO of Crowe PR. “By leveraging our unique expertise and collaborating directly, we’re able to simplify client initiatives, generate impactful results and a strong return on investment.”

 

“Public relations and social media go hand in hand when it comes to brand communications and promotions,” said Jami Eidsvold, founder and CEO of Smarty Social Media. “We love partnering with other smart agencies as a way to add value to our clients, so our relationship with Crowe PR was a natural fit. We’ve developed strong collaboration between our teams that garners industry-leading results on multiple channels and helps further create a seamless relationship between clients and their key partners.”

Clients utilizing both Crowe PR and Smarty Social Media’s services receive a simple, streamlined solution to all public relations, marketing, and social media needs.

“Through a collaborative public relations and social media partnership, the Crowe PR and Smarty Social Media teams have worked hand-in-hand to raise awareness for DermTech and our mission to help end deaths from melanoma,” said Jason Alongi, senior director of consumer marketing at DermTech, a leading genomics company in dermatology. “With a focus on client service and results, the two teams continually communicate and coordinate with one another to ensure seamless integration. This is evident by our #Stickit2Melanoma campaign for Melanoma Awareness Month, which resulted in media coverage, celebrity and influencer partnerships, increased social awareness and website traffic.”


About Crowe PR

Crowe PR is an integrated public relations and marketing agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego, Calif., with a second location in New York City and staff around the country, Crowe PR focuses on reputation management and delivering results that generate strong ROI for its clients. Services include media relations, thought leadership, crisis communications, organic and paid social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year. For more information visit www.crowepr.com.

About Smarty Social

Smarty Social Media is a social media marketing agency based in Southern California with expertise in medical device, biotech, health/wellness, and cosmetic/aesthetics. Simply put, Smarty makes social work for Medtech clients in regulated healthcare spaces. Services include social media strategy, paid media, advocacy and influencer marketing, content creation, Smarty Intel™ social listening and analytics, and social customer care, along with Smarty’s proprietary Social Academy™ training program. Smarty brings innovation, fresh ideas and bold thinking to every project with social solutions that make a measurable impact. Learn more at www.smartysm.com and follow on Instagram and LinkedIn.

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