SAN DIEGO, February 23, 2021 – Award-winning national public relations and marketing firm Crowe PR announced today the appointment of industry veteran Aryanna Harrell as Senior Social Media Manager. The hire is a new leadership role for Crowe PR and reflects the agency’s commitment to investing in a more robust social media and influencer marketing offering. In her new role, Harrell will oversee the direction of all social media and influencer strategy, as well as content development for Crowe PR’s hospitality and consumer goods clients.
Prior to her role at Crowe PR, Harrell spent seven years working in Los Angeles in various digital marketing, branding, social media and influencer marketing roles, both in-house and on the agency side. With over a decade of marketing experience, she has experience working with a wide array of tech, food & beverage and lifestyle brands and has secured influencer partnerships with top-tier companies, including The CW, Ralphs, La Crema and West Elm. Harrell is based in Columbia, South Carolina, amplifying Crowe PR’s presence along the East Coast.
“Aryanna brings a powerful combination of great experience and energy to the agency,” said Anna Crowe, founder and CEO of Crowe PR. “As the media and marketing landscape evolves, we are continuously reevaluating and enhancing our service offerings to meet our clients’ priorities. We are fortunate to have Aryanna and Perla on our team so that we can better meet those needs and deliver client ROI.”
In addition, Crowe PR also announced today the promotion of Perla Chase to Social Media + Influencer Manager. Chase joined the agency in 2020 as a Social Media + Influencer Coordinator, and in her new role she will continue to spearhead monthly social media content calendars and social media asset creation and develop impactful influencer marketing partnerships for Crowe PR clients. Chase will continue to be based at Crowe PR’s San Diego office in Liberty Station.
“I’m thrilled to join Crowe PR and be part of an innovative agency that’s laser focused on results, especially as social and influencer tactics evolve,” said Harrell. “This is a pivotal time in the industry, and we have a great opportunity for to continue evolving and elevating our customers’ digital footprint.”
About Crowe PR
Crowe PR is a progressive award-winning public relations and marketing agency, specializing in brand awareness, reputation, influencer marketing and social media. The company services healthcare technology, hospitality, professional services and consumer brands, particularly those that focus on health and wellness, the outdoors and sustainability. Crowe PR is headquartered in San Diego, Calif., with a second nest based in New York City and focuses on delivering results that truly move the needle for clients. The company’s comprehensive portfolio enables brands to fine-tune their identity and brand voice and create compelling stories that resonate with their target customers through traditional media channels, digital outlets and social media. Crowe PR has also won five San Diego PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Team of the Year. For more information visit https://www.crowepr.com.
