CSM Sport & Entertainment, the global partnership and marketing firm, has expanded its digital offering in partnership with Greenroom Digital through the launch of a performance marketing platform that enables exponential commercial growth from audiences in the sport and entertainment industry.
The new platform – Connect – drives real-time communications through market-leading technology and accelerated data connectivity. This provides a better understanding of target audiences and the ability to automate segmentation, ensuring the right message is communicated at the right time.
CSM’s existing Engage proposition, geared towards maximising direct return on investment from partnerships, will sit alongside the new platform with a suite of fan engagement products focused on data acquisition and deeper audience insights.
CSM and Greenroom Digital first joined forces in 2018 to develop digital and data-led strategies that activate partnerships through the sales funnel, attributing conversion-based metrics alongside standard brand awareness and engagement KPIs.
CSM Group CEO Matt Vandrau commented on today’s announcement, “When we launched our partnership with Greenroom two years ago we were ahead of the sports digital marketing curve. The further expansion of our capabilities with this real-time, direct-to-consumer performance marketing platform gives us yet another unique point of difference in what we can offer both brands and rights holders.
“Given the year our industry has just experienced I’m exceptionally proud to be announcing Connect now, and excited about the potential commercial impact for our clients at a time when they may most need it.”
Tom Huggins, co-Founder at Greenroom Digital said, “We recognised long ago that there was a huge untapped opportunity for partnerships using performance marketing. What was missing in the industry was a cost-effective platform that accelerated commercial returns for both brands and organisations in the sport and entertainment space. Connect closes that gap and unlocks immediate incremental commercial opportunities through a deeper understanding of the specific interests of fans. We’re delighted to be offering this new service worldwide in partnership with CSM.”