“There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors
BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for Tourism. CTP recently unveiled a dynamic brand campaign for the office, designed to enhance all aspects of its current mission including destination marketing, public relations and visitor services for Cambridge, Mass.
CTP has worked closely with the organization to develop “There’s A Lot To Unpack” – a brand campaign intended to showcase the depth and breadth of Cambridge, and the vibrancy that can appeal to so many different audiences. CTP’s work has included developing a new Brand ID and a corresponding, integrated campaign including digital advertising, outdoor signage, website design and social media.
“We are thrilled to be named the branding agency of record by the Cambridge Office for Tourism,” said Steve Angel, managing director of strategy at CTP. “As residents and regular visitors to Cambridge, we believe that there’s so much untapped potential to showcase the unique, dynamic character of this city.”
“There are so many layers to Cambridge and so many stories still waiting to be told. CTP has been a fantastic partner in bringing those stories to life,” said Robyn Culbertson, executive director of Cambridge Office for Tourism. “They’ve completely reenergized our brand, and we’re thrilled about the positive feedback that we’ve received from all of our stakeholders.”
For nearly 30 years, CTP has developed and implemented award-winning advertising, public relations and digital programs clients including the Boston Red Sox, Dunkin’, Dell Technologies, Boston University, Uber, DraftKings and Eastern Bank.
About CTP
Founded in 1996, CTP is a creative communications agency that helps organizations define and launch their brands and products with impact. We combine deep expertise in sports, education, technology and financial services with award-winning creative capabilities to craft powerful narratives and immersive experiences that connect with audiences and drive results. Headquartered in Boston, CTP has an office in North Carolina, and serves clients across the globe. For more information, visit CTPBoston.com
