DanAds, a customizable and scalable self-serve ad tech infrastructure for publishers, has appointed b2b technology PR and marketing agency Red Lorry Yellow Lorry as its US PR agency of record. The lorries will shine a light on DanAds’ self-serve advertising software, which empowers publishers and brands to democratically monetize quality content while opening new demand channels and driving AdOps transparency.
Led from the lorries’ Boston and Los Angeles offices, the PR program will focus on media relations and content creation. The team will capitalize on the current shift in how brands are managing media across the marketing and advertising landscape, in order to craft timely stories and generate media interest. To support their efforts, the lorries will tap into DanAds’ extensive experience working with global brands including Bloomberg Media, Tripadvisor, The Washington Post and SoundCloud.
The lorries will also work to boost DanAds’ industry recognition by providing strategic communications support around key conferences, trade shows and awards programs.
“When looking for a new PR agency, the lorries’ established martech practice meant they immediately stood out to us as a potential strategic partner,” said Lisen Zethraeus, CMO at DanAds. “DanAds has some great stories to tell, and we can’t wait to take advantage of the lorries’ extensive experience across advertising and marketing technology to help get them out there!”
“We relish the opportunity to work with a brand that’s set to make waves in the busy AdOps industry,” said Meredith L. Eaton, director of North America at Red Lorry Yellow Lorry. “As the first advertising platform to join our U.S. martech client roster, this marks a significant expansion of our practice here in the States. We look forward to delivering a successful PR program into 2022 and beyond.”
The lorries will work closely with its Nordics Convoy PR Group partner, King Street PR, who works with DanAds in its native Sweden. King Street started working with DanAds this year and has been the lorries’ Nordics Convoy partner since Dec 2019.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Berlin, Paris, Boston and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, cybersecurity, enterprise IT, M&E and martech sectors – including Bynder, Avid, Celo, Imprivata, Panavision and Seismic.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through five offices and a global partner agency network, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.
DanAds (www.DanAds.com) is the leading provider of self-serve advertising infrastructure, supplying publishers with white-labelled, customizable, and scalable self-serve platforms. Hailing from Sweden, DanAds believes that transparency between advertisers and publishers is necessary to increase engagement and drive scale.
DanAds was founded in 2013 by CEO, Istvan Beres, and CPO and Head of Sales, Peo Persson. Among DanAds’s clients are some of the world’s leading traditional publishers including Hearst Magazines, Bloomberg Media Group, Mail Metro Media and The Washington Post, as well as some of the world’s largest online tech and streaming platforms such as Tripadvisor, SoundCloud, and Roku.