Data reveals the most misspelled fashion brands, from Adidas to Chanel

by | Sep 3, 2023

In the dynamic realm of fashion, the importance of a brand name cannot be overstated, but certain names have a knack for making a lasting impact. Even some of the most prominent global brands pose spelling challenges for Spaniards, raising the question: which fashion brands are misspelled the most?

Interested in brand recognition, fashion industry wholesale management platform JOOR utilized the online analytics tool Ahrefs to establish the most misspelled global fashion brand names.

Top 15 most misspelled fashion brands online:

Data reveals the most misspelled fashion brands, from Adidas to Chanel

See the full data set here.

JOOR found that German sports brand, Adidas, is the most misspelled fashion brand on the internet, with an average of 556,000 online misspellings per month. Despite being Europe’s largest sportswear brand, many struggle with the spelling—common search variations for Adidas include ‘Addidas’ (487,000 monthly searches) and ‘Addias’ (48,000 monthly searches).

In second place is luxury French brand Chanel, with an average of 408,700 inaccurate online searches a month. JOOR discovered that those searching for Chanel are typically misspelling it as ‘Channel’ (402,000 monthly searches) and ‘Chanell’ (6,700 monthly searches). 

Swarovski is in third position with an average 85,300 monthly spelling mistakes. The Austrian jewelry giant has often been misspelled as ‘Swaroski’ (61,000 monthly searches) and ‘Swarvoski’ (16,000 monthly searches).

Other brands in the study include Moschino (14,150 misspelled monthly searches), Calvin Klein (11,800) and Cartier (11,000).

In addition, experts from JOOR have revealed five top tips on choosing the right brand name for your company:

  • Be unique: The fashion industry is very competitive. Choose a brand name that is distinctive and makes your business stand out against competitors.
  • Is the name globally recognizable? It is essential to consider the linguistic and cultural implications of your name. It needs to be easy to say and spell across locations, languages and cultures, to avoid confusion and even negative associations with the brand – a simple, recognizable concept will make communication easier, leading to increased marketability and success in a global context. 
  • Is it visually pleasing? Ensure it can be clearly communicated through colors, icons and logos—within the fashion industry, an aesthetically pleasing logo is also really important.
  • Create a story behind your brand name: Creating the ‘who’, ‘what’ and ‘why’ behind a business will help you to envisage the perfect brand name, making it more personable and memorable, allowing consumers to relate better.
  • Does it have future scalability? As your business grows, your brand name should be able to scale with it. Consider whether your brand name will be relevant in the long-term and avoid choosing something that might become outdated.

“Selecting a brand name for a fashion business is a critical decision that can significantly impact its popularity and success” according to the research. “Aspiring entrepreneurs in the fashion industry should exercise careful consideration when naming their brand, as it is one of the key elements that can shape their business’s fortunes.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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