Diffusion Selected as Public Relations AOR for Reed Exhibitions’ Security Portfolio 

by | Apr 12, 2018

Reed Exhibitions, a leading events organizer, has appointed Diffusion as the public relations agency of record for its Security Portfolio which includes two leading events: ISC West, the largest converged security event educating security professionals on the skills needed to protect against today’s emerging cyber-physical threats; and Card Not Present® which produces CNP Expo®, an event solely dedicated to fraud and e-commerce payments, providing a safe-space for merchants to learn from each other about a niche but growing industry.

Diffusion will support ISC West and CNP Expo by elevating the brand awareness and thought leadership, as well as developing and managing media programs, for the two premier events. Diffusion will also craft and execute a social media program for ISC West.

Diffusion’s integrated campaign will creatively tap into growing converged security trends for ISC West, establishing it as a must-attend event for security professionals as innovative technologies like AI, UAVs and the IoT continue to evolve; and for CNP Expo, Diffusion’s campaign will assert the education program as an essential event for professionals impacted by emerging e-commerce fraud and payments trends. Diffusion’s overarching PR program for Reed aims to position ISC West and CNP Expo organizers as leaders in their respective industries, forging and managing media relationships with key security, retail, tech and business publications.

Along with these responsibilities, Diffusion’s brief includes the creation and management of all on-site media programs for both conferences. A social media program will also be developed for ISC West, overseeing content across multiple platforms and engaging with key influencers and media publications on trending industry topics.

With years of experience organizing large scale events and a portfolio that contains over 500 events across 30 countries, Reed Exhibitions has become one of the world’s premier event organizing enterprises. ISC West and CNP Expo stand out among these 500 events by maintaining a focus on bringing together experts and professionals from the security and mobile payments fields to foster professional partnerships across industries, companies and the press.

Will Wise, Group Vice President of the Security Events Portfolio at Reed, commented: “Diffusion’s track record of executing campaigns to target very specific technology and business sector audiences made them a compelling choice as our PR partner. Reed has an immense portfolio of conferences, each focused on their respective industry niche, and Diffusion’s attention to detail and approach to niche groups resonated strongly with our team. They proved that they possess the necessary aptitude, creativity, and market connections to position ISC West and CNP Expo as the leading events that they are for the security market.”

Kate Ryan, Managing Director at Diffusion, commented: “As the world becomes increasingly connected, so do the world’s vulnerabilities—and Reed Exhibitions provides the industry with the perfect forums to come together and tackle emerging issues and threats across the entire spectrum. Security and the e-commerce landscapes, and how we think about them, are always changing, but change and adaption creates opportunity—one that our tailored PR campaign will hone in on and maximize for ISC West and the CNP Expo.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...