DKC Adds Javid Louis as SVP, Digital Strategy; Promotes Dixie Roberts to SVP, Digital

by | Aug 15, 2019

DKC, a full-service public relations, digital communications and content production company and one of the top 10 independent PR agencies in the U.S., announced the appointment of Javid Louis as Senior Vice President, Digital Strategy, for HangarFour, the agency’s full-service creative, digital content and experiential marketing unit.

Javid brings with him over 15 years marketing and communications experience creating and executing integrated award-winning campaigns for clients including Tide and TNT. Javid joins from MWWPR, where he served as Vice President of Digital Strategy, working closely with corporate communications teams to manage day to day social strategy for organizations including Deloitte, Waste Management and Hughes Communications. Javid began his career working on music and entertainment driven programs for clients such as Verizon, Estee Lauder and The Cleveland Cavaliers. His past work also includes providing strategic guidance across all digital teams for Dell’s annual enterprise conference, Dell World and implementing influencer strategies for Nike, Capital One and Diageo brands.

Additionally, Dixie Roberts has been elevated to the role of Senior Vice President of Digital, focusing primarily on lifestyle and CPG clients. Dixie joined DKC in 2015 from Warby Parker. At DKC, she has been responsible for leading digital creative, influencer strategy and integrated brand strategy for clients including L’Oreal, Caboodles, The Cohen Foundation. Bragg Live Foods and Born This Way Foundation.

“Javid impressed us as a visionary leader, as well as both a creative and critical thinker who can connect digital to all aspects of a client’s business and drive growth opportunities,” said Sean Cassidy, president of DKC. “He and Dixie will play an integral role in growing our digital practice, tackling key questions such as how brands communicate and are experienced through digital interactions, and how those digital interactions fit into broader customer experiences.”

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