Indie agency Drumroll has brought a new brand campaign to market for Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth. The brand and agency, both headquartered in Austin, officially joined forces in late 2020 after a competitive pitch with undisclosed agencies. The multi-channel campaign includes digital, social and print media running in prominent publications across North America including Fast Company and The Wall Street Journal.
According to Allied Market Research, the global ERP software market is expected to reach $78.41 billion by 2026, growing at a CAGR of 10.2% from 2018 to 2026. The campaign highlights the capabilities of Epicor by telling the human story of solutions crafted with, and for, the end user. The aim is to position the brand, not just as a technology company, but ‘the essential partner for the world’s most essential businesses,’ which includes small entrepreneurial businesses and larger corporations.
“What makes Epicor truly unique is our nearly 50 years of experience and deep industry expertise, which culminates in solutions that are curated specifically for the industries and clients we serve,” said Shaun Moshay, VP of Marketing, Epicor. “Drumroll is rooted with a similar ethos – they have an ability to create experiences that reflect a true understanding of the audience, and they align perfectly with our promise to our customers; to work with them, for them. This is an exciting partnership, and we look forward to collaborating with the Drumroll team to creatively breakthrough with our differentiated value message.”
“When marketing a technology solution, it’s easy to simply focus on the technical capabilities and miss the human side of the story,” said Kirk Drummond, CEO and Founder, Drumroll. “Epicor’s unique approach to developing industry-specific solutions begins with the end benefactor – the employee. Working together with the Epicor team, we’ve been able to capture this human story in a campaign unique to their industry.”
The initial launch of the brand campaign will be soon followed by industry-specific rollouts targeted at each of the five industries they serve; Automotive, Building Supply, Distribution, Manufacturing and Retail.