Charleston, S.C., March 31, 2023 – Lou Hammond Group (LHG) is proud to announce that it has been selected by Dubai Economy and Tourism (DET) as public relations agency of record. As part of the partnership, Reach Global Marketing will lead the effort in Canada. Utilizing an aggressive, integrated and multi-tactical strategy, LHG and Reach Global Marketing will harness the collective power of Dubai’s stakeholders to increase market share in North America.
“We are honored to have Dubai Economy and Tourism join our growing destination roster,” said LHG Chairman and Founder Lou Hammond. “There are tremendous opportunities to showcase one of the world’s most innovative cities to a diverse range of audiences.”
“We have big ambitions to grow tourism business in Dubai and are excited to facilitate it in Canada,” says Charmaine Singh, Founder and CEO of Reach Global Marketing. “By working with DET and LHG, we’ll be able to leverage the travel demands and work together to grow the visitor economy and ensure a positive outlook for the years ahead.”
Lou Hammond Group (LHG) is an award-winning, full-service marketing communications firm representing premium brands globally. The company, founded in 1984, has offices in New York, Atlanta, Charleston, Denver, Houston, Tampa and Miami. LHG currently represents some 30 destinations including countries, states, counties and cities with a strong industry track record of client longevity. Visit www.louhammond.com for more information.
Reach Global Marketing is a full-service marketing agency providing in-market intelligence, customized strategies and impactful execution with a boutique service ethic. The team is comprised of multi-disciplinary experts with a variety of backgrounds, knowledge and experience including tourism, hospitality, corporate, government, non-profit, lifestyle, beauty and more in marketing, communications, sales, event management, promotions, activations and social and digital media. For more information, visit www.reachglobal.ca.
