East Meets West as Crowe PR Announces Expansion

by | Jul 26, 2022

Crowe PR, an integrated national public relations agency specializing in consumer goods, healthcare technology and hospitality brands, announced this year’s expansion of its East Coast presence with four key hires. Client leads Lexi Kirland and Natalie Breneman joined Crowe’s account services as senior account manager and account manager, respectively, while media experts Kellie Benz and Alyssa Benson joined the firm as media strategists.

These new hires expand Crowe’s footprint across the East Coast, adding North Florida, Washington D.C., Nashville and North Carolina markets, further reflecting the agency’s continued growth and commitment to hiring the best talent and supporting CPG, healthcare technology and hospitality clients and industries in the US and globally.

“Hiring top talent continues to be a key pillar of our vision at Crowe,” said Crowe PR Founder and CEO Anna Crowe. “And while we’ve represented and partnered with national brands since inception, we’ve found great value in having experienced teams across the country, especially in key growing markets for our clients. All four of these talented women have already made a significant impact on our agency and our customers, and we look forward to this continued growth trajectory, ensuring we provide exceptional client service and industry-leading ROI.”

Florida-based Lexi Kirkland serves as a senior account manager, lending her expertise by leading key campaigns for clients across healthcare, hospitality and consumer goods verticals. With over seven years of agency and in-house experience, including two years at Wolfson Children’s Hospital, Kirkland provides a strategic eye to each account she oversees.

Hailing from Tennessee, media strategist Kellie Benz is responsible for media strategy and securing editorial placements through creative storytelling and outreach. Benz has more than four years of public relations and marketing experience with an emphasis in content creation, brand management and media relations.

Washington, D.C.-based Natalie Breneman serves as an account manager with Crowe PR. In her role, Breneman leads and supports key hospitality and consumer goods accounts, as well as special projects with a keen eye for detail and media results that move the needle. Breneman has over four years of experience in public relations and marketing, including three years with the Charlotte Hornets.

Residing in North Carolina, Alyssa Benson serves as a media strategist at the firm. Benson engages media audiences across the country daily through creative pitch angles and the coordination and facilitation of interviews across several client verticals. Benson joins Crowe PR with four years of experience and previously served as media relations specialist for the Samaritan’s Purse.

For more information on Crowe PR, please visit www.crowepr.com and follow along on LinkedIn and Instagram at @crowepr.

About Crowe PR

Crowe PR is an integrated public relations and marketing agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego, Calif., with a second location in New York City and staff around the country, Crowe PR focuses on reputation management and delivering results that generate strong ROI for its clients. Services include media relations, thought leadership, crisis communications, organic and paid social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year. For more information visit https://www.crowepr.com.

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