Echo Appoints CRC to Manage PR, Influencer and Digital Marketing

by | Jan 18, 2018

CRC, a New York-based public relations and digital marketing agency, has been named the agency of record for Echo, a lifestyle brand that features collections of fashion accessories, cold weather items, handbags, beachwear, and home décor.

“We are excited to be working with CRC to create a voice that increases awareness for our brand by curating content that reaches millennials and our core consumers directly through collaborations with content creators, influencers, and artists,” says Lynn Roberts, VP of Communications at Echo. “We believe inspired design changes everything. We believe that for every season there is a pattern, for every mood, a color. That in a world where everything changes, the transformative power of beauty never goes out of style. And for everyday inspiration, there is always Echo.”

Celebrating their 95th anniversary in the fall, this 4th generation American family brand is at the forefront of design in color, pattern, and texture.

“We are proud to partner with Echo and use the magic of storytelling to create a voice and to position them as leaders in print, pattern, color, and innovation who inspire and delight,” says Cindy Riccio, President and Founder of CRC. “

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