Toby Hassan Fishman, the Co-Founder and Chief Creative Officer of Eff Creative Group, an award-winning Inc. 500 company that designs, develops, and markets groundbreaking digital and consumer products and social campaigns, has been recognized by the prestigious 15th Annual International Business Awards as Woman of the Year. She received the Silver Stevie Award, which is among the organization’s highest honors. Additionally, Toby was recognized with a Gold win from the 2018 6th Annual Best In Biz International Awards, where she took home the title of Creative Executive of the Year.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—are eligible to submit nominations. The 2018 IBAs received entries from 74 nations and territories.

The Best in Biz International Awards are an independent business awards program judged by prominent editors and reporters from top-tier publications. The awards entrants span a wide spectrum, from some of the most innovative start-ups to the most recognizable global brands. Close to 300 public and private companies from all sectors of the global economy and more than 35 countries competed in the 2018 6th Annual Best in Biz Awards’ International program.

With a natural knack for design and aesthetics, Toby started her inspirational journey of graphic design and branding at the young age of 19. Now a single mother of two and co-founder of Eff Creative Group in New York City and Eff Creative Pte Ltd in Singapore, the award winning creative maestro’s secret to success is reflected in her ability to nurture the diverse team of Eff Creative Group to build products and provide services that push the boundaries of creativity and innovation through strategy.

“What an achievement for a business women who started at an early stage of life, but had it built in her from consulting to leading the way to bigger and better opportunities in business. Toby’s great vision to spread her wings abroad can be seen in her dedication to succeed further. Great business acumen and management skills,” shared an IBA judge. “Impressive story of personal strength and resilience, which has been recognized globally.”

On top of Toby’s Woman of the Year and Creative Executive of the Year wins, Eff Creative Group was recognized with four additional awards in the following categories:

  • Fastest-Growing Company of the Year in the U.S.A. and Canada
  • Company of the Year in Advertising, Marketing and PR
  • Most Innovative Company of the Year
  • Fastest-Growing Small Company of the Year

“Both Woman of the Year and Creative Executive of the Year are such all-encompassing titles that I’m incredibly humbled to be awarded from so many different aspects,” said Hassan Fishman. “As someone who did not have a formal college education, I’m honored to be included amongst such an impactful roster of business professionals in both these categories and so touched by the incredibly kind and inspiring comments that the judges have shared. I’m proud of what these awards mean for myself, for my daughters, and for my future.”

Toby’s Co-Founder and Eff Creative Group’s CEO, Doron J. Fetman, was also recognized as Executive of the Year in the Marketing, Advertising, and Public Relations categories. He was awarded the Gold Stevie Award.

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