The PHA Group announced it has been appointed by SharkNinja UK, the home of cleaning solutions brand Shark and small kitchen appliances brand Ninja. to look after its UK corporate and consumer communications strategy on a retained basis.

Building on the success of the SharkNinja brand in the US, The PHA Group has been tasked with managing an integrated consumer and corporate PR campaign to position SharkNinja UK as leaders in housecare, with innovative products that respond to consumer problems.

SharkNinja are pioneers in innovative cleaning solutions and small household appliances with the goal of giving today’s busy consumer better and more efficient products that fit their lifestyle. From the cutting-edge Shark DuoClean cordless vacuum cleaner, to the state of the art Ninja Kitchen System appliances, SharkNinja’s 5-star products delight their customers.

The PHA Group was appointed after submitting an integrated corporate and consumer proposal, building on previous highly successful consumer launch campaigns they carried out for the Shark Duoclean Cordless vacuum cleaner and the Ninja Coffee Bar. The proposal also highlighted the team’s expertise in Consumer PR, Influencer PR, B2B PR and Repuatation Management.

Jess Levy, VP Marketing EU at SharkNinja, commented: “We’re thrilled to be working with The PHA Group on a retained basis, following the results they achievied in launching the Shark DuoClean Cordless Vacuum and Ninja Kitchen Coffee Bar. We have built our success on offering 5-star innovative products that consumers really want and are impressed by, and we’re excited for The PHA Group to communicate this to the UK media.”

Shelley Frosdick, Director of Consumer PR, at The PHA Group, commented: “SharkNinja is a pioneer in the electricals market and we are thrilled to be working with such an innovative company. We are looking forward to delivering a joined up approach to their UK communications strategy that will raise consumer awareness of the brand, whilst driving their business story.”

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